Monday, July 8, 2013


Why people do things has more power than what they do. The what is driven by the why. The why influences what is done, how it's done, and when it's done.  Viktor Frankl said"Man will live even die for the sake of his values and ideals." The why is the vital element that weaves together purpose. 

Organizations operate in a similar fashion. The why and source of core purpose must be determined and communicated by its leadership. The purpose must lie outside the organization. It must solve problems by providing unique solutions that enable society to progress in someway.

Find a solution to a problem in our society. Discover a creative method of sharing the solution with as many people as possible.