Vision must be rich with meaning, speaking to the core values of the organization and/or its leadership. Though revenue is a key component to an organization’s growth and success it is not the sole ingredient. Its purpose must be grounded in something greater than its financial wealth to have long term success and sustainability.
Why Is Vision Important?
The ability to communicate a clear picture where the organization is going, what it will be doing, and why it is important gives strength and purpose to the cause. It helps give meaning and reason to those involved and willing to follow. It gives members a platform and foundation from which to add their unique contributions.
“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.” Joel A. Barker