Vision must be rich with meaning, speaking to the core values
of the organization and/or its leadership. Though revenue is a key component to
an organization’s growth and success it is not the sole ingredient. Its purpose
must be grounded in something greater than its financial wealth to have long
term success and sustainability.
Why Is Vision
Important?
The ability to communicate a clear picture where the organization
is going, what it will be doing, and why it is important gives strength and
purpose to the cause. It helps give meaning and reason to those involved and
willing to follow. It gives members a platform and foundation from which to add
their unique contributions.
“Vision without action
is merely a dream. Action without vision just passes the time. Vision with
action can change the world.” Joel A. Barker
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